Who Spends The Most Money On Makeup

New research reveals American women spend nigh a quarter of a million dollars on their appearance in their lifetime.

Groupon's written report historic the official start of summer by asking 2,000 Americans the amount of money they spend on their appearance and uncovered some interesting trends.

The women surveyed who said they routinely spend money on their advent spend an average of $three,756 a year (or $313 a month), which adds up to $225,360 throughout their entire lifetime (ages 18-78).

Male respondents spend an average of $two,928 per year (or $244 a month), totaling $175,680 or about one-fourth (22 pct) less than women throughout their lifetime.

The survey also revealed that more than than i-4th of all advent-related spending is on the face ($51,120), which is more any other body office or expanse.

"Summer is the most pop season to take full advantage of all of the affordable dazzler treatments and services bachelor to help yous look and feel your best," said Silvija Martincevic, vice president and general director of health, beauty and wellness at Groupon. "Whether it's a trip to the beach, a nuptials or a family holiday, Groupon makes information technology piece of cake for yous to become the most out of your warm weather condition adventures––and to wait corking in selfies."

The survey, conducted by market researchers OnePoll and deputed by Groupon, plant that women spend nearly twice every bit much on their face on average than men ($91 vs. $51 per month)–a gap which is largely driven by makeup purchases.

Interestingly, the survey results indicated that people in their 30s on average spend more than on facial moisturizer and anti-aging products than people in their 40s, 50s or 60s.

And despite their youthfulness, people in their 20s spend more on average on makeup than any other age grouping.

Participants spend $58 per month on haircuts, products and shaving supplies, with women spending more overall on boilerplate than men. Fitness fanatics spend nearly 106 per month on gym memberships, classes, supplements and apps, with men spending more overall on average than women.

Respondents as well indicated that they become more content with their appearance equally they become older. When asked if they wanted more than money to spend on their advent if given the chance, half of those in their 60s said they would refuse the opportunity compared with simply a quarter of those in their 20s.

"These lifetime figures prove an incredible amount is put towards improving and maintaining our appearances," Martincevic added. "No matter your historic period or gender, we're all concerned with looking and feeling great and finding ways to practice that without breaking the bank can brand all the difference."

How much the average person spends on beauty products per calendar month: